17.The "ideal" woman.

    In my personal opinion it is very much under my concern that the "ideal" form of beauty is portrayed  within every single corner of this mass media filled generation. It is rather disturbing that in every magazine and/or ad an idea of a “perfect” women is depicted; very tall, thin, flawless skin,and a perfect smile, a woman who would meet the criteria for anorexia as 15% below normal weight, however, in reality, this unhealthy body shape is unattainable for 99% of women. Even so, many times these beautiful women, are not considered attractive enough for advertisements, therefore, photographs are airbrushed and altered to remove any sort of imperfection a normal woman might have, in other words, anything less than "perfection". This ideal form of beauty is physically unattainable, and is the reason for one of the largest and most profitable consumer industries, that of  weight-loss, fashion, and cosmetics. The anxiety girls and women experience from feeling unattractive is arguably one of the most pervasive and damaging consequence of advertising. This dissatisfaction is a major cause for eating disorders which according to Eating Disorders Recovery Online, 10-15% of Americans suffer from a serious eating disorder. Another very degenerating fact from The Harvard Eating Disorders Center, is that 80% of women wake up each morning feeling depressed about their appearance. This is truly disappointing to hear, this is why women feel the need to alter their bodies through surgeries and or other physical procedure in order  to meet these unrealistic features.